The difference is the data. Because leads, quotes, jobs, and invoices live in one database, campaign ROI is computed from actual booked revenue — not from form fills or estimated pipeline.

Yes. Every closed job traces to its originating lead source, so revenue and margin roll up by channel, campaign, and salesperson.

Total campaign and channel spend divided by new customers actually invoiced — the number that tells you whether the trade show booth paid for itself.

Yes. The customer growth view flags accounts whose order volume is declining or dormant, feeding a call list before the business quietly leaves.